¹Images and videos are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.

²AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later for horizontal only mode. The content within the screen are simulated images and are for demonstration purposes only.

³Ambient Mode+ works only when The Sero is in horizontal mode. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

⁴QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. QLED : Samsung QLED is Quantum dot based TV. 100% color volume measured to DCI-P3 standard, certified by VDE. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

⁵Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice. Actual user experience may vary. Bixby voice command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features.

⁶Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary.

⁷Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. The service may not yet be available at the time of purchase of this product. Plan to have the service available later this year, in certain countries and languages.

⁸Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. A Samsung Account is required to set up the TV. Actual user experience may vary. Some features and functions provided by connected devices may not be supported or limited to use. Turn-on TV feature support may vary by model.

⁹Each device must be connected to Wi-Fi or other wireless network.

¹⁰Samsung is ranked No.1 TV brand for 14 years. Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.